Online lingerie and costume store Yandy removed a sexy handmaid Halloween costume from their site after it stirred an outrage on social media. The Halloween costume, which referred to both the dystopian Margaret Atwood novel The Handmaid’s Tale and award-winning series, was depicted as a bright red mini dress and cape with heels. The costume angered people on social media as the series follows women suffering at the hands of a cruel a cruel totalitarian society in a dystopian world that treats them like broodmares. Nordstorm is Selling ‘Taped Up’ Sneakers for Rs 41000! Netizens are Losing Their Cool Against The Brand for Glorifying Poverty.
Yandy’s revealing brave red maiden costume was described on the site as: “An upsetting dystopian future has emerged where women no longer have a say. However, we say be bold and speak your mind in this exclusive Brave Red Maiden costume.” The responses on the Twitter were puzzling and showed disapproval.
One Twitter User Wrote WHYYYY..
— dontwasteyourpretty (@wastedprettypod) September 20, 2018
Wait. Is this...sexy handmaid? This is so far from the point I can't even.
— Noncompliant (@_noncompliant_) September 20, 2018
Another User Wrote that Are Society Doesn’t Take Rape Seriously
Our society doesn't take the rape of real women seriously, why should they take the rape of fictional women seriously? https://t.co/aiKMn0N3xJ
— Molly Sanchez (@SeriousMolly) September 20, 2018
Yandy responded to the controversy by removing the item from their site and issued an apology statement which read: “Over the last few hours, it has become obvious that our ‘Yandy Brave Red Maiden Costume’ is being seen as a symbol of women’s oppression, rather than an expression of women’s empowerment. This is unfortunate, as it was not our intention on any level. Our initial inspiration to create the piece was through witnessing its use in recent months as a powerful protest image.” The statement further read: “Given the sincere, heartfelt response, supported by numerous personal stories we’ve received, we are removing the costume from our site.
The handmaid uniform women are forced to wear in the series is meant to denote their status as handmaids. The women are forced against their will to have sex with high-ranking men in hopes that they can procreate, as most women in the fictional world of Gilead are unable to have children. The costume indirectly allowed and encouraged the misogynistic and rape culture.