Mumbai, July 6: The vivacious young actor Ranveer Singh is the heartthrob of several Bollywood fans. Not only is he known for his excellent acting skills, quirky dressing style, but he is also the face of umpteen brands. His antics have always helped the ads to get eyeballs and even stand out from the clutter. As a result of which, from Kotak Mahindra Bank, Durex, Thums Up, Rupa Frontline, MakeMyTrip, Jack & Jones, and several others have gone for him to endorse their brand.

In a country, where people get offended at the drop of their hats, it is tough for brands in the condom category to reach out to their masses. In 2014, Durex roped in Ranveer Singh as the brand ambassador to reach out to the young audience. The brand aimed to promote the message of safe sex and also to highlight that sex is a fun activity. On the actor's 33rd birthday, we try and find out that he has not only been the face of just the brand, but has helped to shape the condom category in India. Ranveer is the only Indian mainstream Bollywood actor who has endorsed a condom brand.

Watch the video ads:

DoTheRex Rap Song

Durex Jeans

Unlike the other condom ads, which objectify women, Ranveer Singh's #DoTheRex ad helped to change the notion because the bran banked on the quirky and the infectious energy of the actor. In the first ad with the actor,  the concept of 'rex' was introduced, which stands for the physical expression of ecstasy experienced after having good sex.

From a peppy soundtrack, where Ranveer rapped himself to creating confusion among the audience that the brand is diversifying itself by getting into Jeans products, he continues to do a fabulous job! He has helped Durex to connect with the youth and also normalise the word condom, by creating more conversation in a society, which considers sex as a taboo and  has restriction on the airing of condoms ads on TV.

 

(The above story first appeared on LatestLY on Jul 06, 2018 12:18 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).