Elon Musk-Run X Tests New Link Experience on iOS To Boost User Engagement With Posts

Elon Musk-run X (formerly Twitter) is testing a change to the way it handles links on the iOS platform. The update is said to help X users to interact with posts that include links. Nikita Bier, head of product at X, shared the update and explained the reason behind the change. He said, “We're testing a new link experience, starting on iOS -- to make it easier for your followers to engage with your post while browsing links." Bier explained that many creators often complain that posts containing links usually get less reach. He noted that the web browser covers the post, and people forget to like or reply. As a result, X does not receive enough engagement signals to determine the post’s quality. He further mentioned, “To help get better signal, posts will now collapse to the bottom of the page so people can react while you're reading.” XChat New Feature Update: Elon Musk’s Platform Rolling Out Disappearing Messages Option for Users.

X Testing a New Link Experience on iOS

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