Apple CEO John Ternus Launches Official X Account With 'Hello' Greeting
New Apple CEO John Ternus launched his X (formerly Twitter) account with a simple 'hello' post on his first day in office. As Tim Cook transitions to executive chairman after 15 years, Ternus's debut quickly drew widespread attention, matching Apple's traditional branding roots. Scroll below to know more.
Apple Chief Executive John Ternus has officially joined X (formerly Twitter), marking his debut on the social media platform with a simple lowercase post reading "hello". The verified account (@johnternus), which records indicate was initially set up privately in June 2026, went live today, September 1, to coincide with his transition into the chief executive role at Apple.
Instant Online Traction
The minimalist opening post quickly gained widespread attention across the platform. Within minutes of going live, the five-letter "hello" message generated hundreds of thousands of views alongside tens of thousands of likes and reposts. Elon Musk Congratulates Tim Cook on His on Final Day As Apple CEO, Calls His Career 'Epic'.
Apple CEO John Ternus Says 'Hello'
Despite the rapid influx of attention, the account's following remains modest compared to his predecessor, Tim Cook. Ternus kept his initial circle small, following just three accounts: Apple, Tim Cook, and marketing chief Greg Joswiak.
Navigating a New Role
While it remains to be seen how active the new Apple chief will be on social media given his previous lack of a public digital footprint, tech analysts note that the simple greeting plays neatly on Apple’s historic branding tradition of welcoming users with a classic "hello". Meanwhile, Tim Cook, who stepped down after 15 years as Apple CEO and is transitioning to executive chairman role, shared a parting message on Monday, August 31.
In his last message as Apple CEO, Tim Cook said that his title changes tomorrow but his love for the Apple community will never change. "Sending lots of love to the Apple community on my last day as CEO," he wrote. He further added, "Thank you for being a constant source of inspiration. My gratitude is endless, and I’m excited for the next chapter!".
(The above story first appeared on LatestLY on Sep 01, 2026 10:31 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).