Instagram Plus Launched in India at INR 299 per Month: Check Premium Story Features, Custom Bio Fonts and More

Instagram, a Meta-owned platform, has officially launched its optional premium subscription service, 'Instagram Plus', for users in India. Starting June 6, 2026, the new paid tier is available at INR 299 per month, aiming to provide power users and creators with advanced tools and customization options not found in the standard free version of the app.

This introduction marks a significant step in Meta's broader strategy to diversify its revenue streams through paid subscriptions across its popular platforms, including Facebook and WhatsApp. Users can opt into Instagram Plus directly through the app's internal account settings, with the service gradually rolling out to Indian subscribers. Instagram Caps Hashtags at Five Per Post in New Policy Shift Amidst Head of Instagram, Mosseri's 'Myth' Claims.

Exclusive Features for Instagram Plus Subscribers

Instagram Plus focuses heavily on enhancing the Story experience and offering more robust profile customization. Key features include:

• Story Spotlight: Prioritizes a subscriber's Story posts, ensuring they appear prominently at the front of friends' feeds.
• Story Extend: Allows users to extend the visibility of their Stories from the standard 24 hours to 48 hours.
• Multiple Story Audiences: Enables the creation of unlimited custom audience lists for more targeted Story sharing, going beyond the single 'Close Friends' list.
• Story Preview: A built-in tool that allows anonymous Story viewing and helps prevent formatting errors before posting.
• Story Rewatch Insights: Provides analytics to track how frequently Stories are being re-watched by viewers.
• Viewer Search Filter: A specialized tool to quickly ascertain if a particular follower has viewed content.
• Super Hearts: An exclusive pack of vibrant, animated heart emojis for reactions.
• Custom App Icons: Subscribers can swap the standard mobile application icon with exclusive creator-designed variants.
• Custom Bio Fonts: Access to unique fonts for personalizing profile biographies.
• Pinned Posts: The ability to pin up to six static posts on a profile, doubling the traditional limit of three.
• Direct Profile Uploads: Upload media directly to the profile tab or Highlights without broadcasting it to followers' main news feeds. Instagram End-to-End Encryption Removes in Messages From Today, Your DM Chats Are No Longer Private.

Pricing and Availability

Instagram Plus is available in India for a monthly subscription fee of INR 299. An annual subscription would amount to INR 3,588. It's important to note that the existing free version of Instagram will continue to operate without any changes, making Instagram Plus an entirely optional upgrade for users seeking enhanced capabilities.

This new offering is distinct from 'Meta Verified', which focuses on identity verification and account security, and also separate from 'Instagram Subscriptions', where creators offer exclusive content to their paying followers. Unlike some other premium social media tiers, Instagram Plus does not remove advertisements from the platform. Meta has hinted that more features could be integrated into Instagram Plus in the coming months, signaling an evolving premium service.

Disclaimer: AI tools assisted in compiling the foundational data and research for this report. The final content was reviewed, edited and verified by human editors at LatestLY.

(The above story first appeared on LatestLY on Jun 07, 2026 10:18 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).