New Delhi, January 31: Samsung is preparing to expand its smartphone portfolio in India with the introduction of the Galaxy F70 series. The South Korean technology giant has confirmed the arrival of the new lineup through a dedicated microsite on the e-commerce platform Flipkart. This upcoming launch marks the first time a '70-series' model has been introduced within the Galaxy F-series ecosystem, signaling a strategic shift for the brand’s mid-range offerings.

The company has positioned the Galaxy F70 series to cater to the competitive mid-range segment, specifically targeting a price bracket under INR 30,000. While Samsung has remained tight-lipped regarding the exact number of models in the lineup, early teasers suggest that the initial device in the series will be priced between INR 10,000 and INR 15,000. The official release is scheduled for February, with more technical details expected to emerge on February 2. Oppo Reno 16 Series Details Leaked; Expected To Sport Dimensity 8500 Chipset; Check More Specifications Here.

Samsung Galaxy F70 Series Launch

Samsung is describing the Galaxy F70 series as a "relook" at the existing F-series identity. The marketing campaign emphasizes an "advanced camera" system designed to enhance the quality of user-generated content, specifically aimed at creators and social media enthusiasts. This focus on optics suggests that the company may be integrating higher-resolution sensors or new software-driven imaging features typically reserved for more premium tiers.

The introduction of a 70-series model is a notable development for the F-series, which has historically focused on the budget and lower-mid-range markets. Historically, Samsung used the "70" branding for its Galaxy A-series, such as the Galaxy A70 launched in 2019. That device featured a 6.7-inch Super AMOLED display and a Snapdragon 675 processor, priced at INR 28,990. The new F-series iteration appears to bring this higher-tier nomenclature to a more accessible price point.

Mid-Range Segment Competition

By entering the sub-INR 30,000 market with a refreshed F-series, Samsung is aiming to strengthen its hold on the Indian market against aggressive competition from Chinese manufacturers. The Flipkart microsite serves as a confirmation that the devices will be sold through online channels, a hallmark of the F-series distribution strategy which leverages deep integration with e-commerce partners for high-volume sales. Vivo V70, Vivo V70 Elite Specifications and Design Officially Revealed Ahead of India Launch.

The hardware specifications remain speculative at this stage. However, based on previous 70-series iterations in other lineages, industry analysts expect a focus on large battery capacities and high-quality display panels. The upcoming February 2 announcement is anticipated to provide a comprehensive look at the processor details, battery metrics, and the specific camera hardware that Samsung claims will help content "rise up."

(The above story first appeared on LatestLY on Jan 31, 2026 08:46 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).