Australian unit of Samsung Electronics has been sued by Australian Competition and Consumer Commission for misleading customers with its water resistance ads of Galaxy S10 series. The Australian regulator claims that South Korean's smartphones are not as waterproof as advertised. Moreover, the regulator also claims that the ads from the phone maker show phones are suitable to use in swimming pools or saltwater exposure. As per the reports, ACCC also reviewed more than 300 ads from Samsung for the basis of its claim. Samsung Galaxy Note 10 Launch Date Confirmed on August 7, 2019; Expected Price, Features & Specifications.
Well, there are two important components to ACCC's allegation with the South Korean tech giant. Firstly, the phone maker advertised that Galaxy phone submerged under water till 1.5 meters and 30 minutes or less would not cause any impact on the device or its life span. Secondly, Samsung also advertised the flagship smartphones being used in pools & beaches, as the fact that IP certification is applicable to fresh water only.
ACCC Chairman Rod Sims said in a statement that, "The ACCC alleges Samsung's advertisements falsely and misleadingly represented Galaxy phones would be suitable for use in, or for exposure to, all types of water, including in ocean water and swimming pools, and would not be affected by such exposure to water for the life of the phone, when this was not the case."
Samsung introduced its first IP68 water resistant smartphone - Galaxy S7 in the year 2016. And since then, all the flagship devices from Samsung have carried IP68 certification for water resistance and we have seen ads from Samsung claiming its flagship phones as water friendly devices.
The company stated in a statement that, "Samsung stands by its marketing and advertising of the water resistancy of its smartphones," the company said in a statement. "We are also confident that we provide customers with free-of-charge remedies in a manner consistent with Samsung's obligations under its manufacturer warranty and the Australian Consumer Law. Customer satisfaction is a top priority for Samsung and we are committed to acting in the best interest of our customers."