Business News | Our F & B Cost Has Always Been Affordable, Says Ashish Kanakia of MovieMax Cinemas

New Delhi [India], January 18 (ANI/PNN): While there has been a Supreme Court ruling on outside food not being allowed inside theatres, the cost of F & B is something that definitely burdens the audiences to the overall experience of watching a film.

Looking at the ruling of the court, we reached out to Ashish Kanakia, CEO, MovieMax Cinemas to check on the same.

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"For us, the consumer is always the king and we ensure audiences have good experience when they come to watch a film in our cinemas. As a cinema chain, we are also looking at doing innovative marketing to bring in more people. Our F & B cost has always been on the lower side as compared to the competition," said Ashish.

When asked about how important F & B is, in overall revenue, he says, "Food and beverage sales bring in a huge chunk of added revenue for sure. Coming to theatres especially in smaller towns in almost like a special outing where you come with family or friends, watch a film, eat and spend a good time. In bigger cities, It's an effort to take out time and make plans to watch a film so it rather be worth it. To ensure people have a good overall experience we have introduced live counters in many of our properties. Affordability and variety both would add value."

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