Jammu, Mar 1 (PTI) A 2014-batch IAS officer of UP-cadre, Rahul Pandey, on Monday assumed the charge of the director of Jammu and Kashmir's Department of Information and Public Relations, a official spokesperson said here.

Pandey convened a meeting of the officers of the department in which he highlighted the need for further strengthening activities and core competence, he said.

The new director also underscored the need for involving modern and new media platforms to spread awareness about the government's activities and its welfare programmes, the official added.

Pandey inspected various units of the department and interacted with officers and employees, he said.

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