The Vadakara Cooperative Hospital has been called out by netizens for using Oscar-winning actor Morgan Freeman's picture to advertise its skin treatment facilities. The services advertised had included removal of warts, skin tags, milia and molluscum. After seeing the advertisement, social media users slammed the hospital for their racist behaviour. Morgan Freeman's Picture Used to Promote Skincare Clinic in Kerala; Viral Post Leaves Twitterati in Splits.

"Oh, my god! The dermatology department of a Kerala cooperative hospital is using the photo of Morgan Freeman to claim they can remove warts & skin tags in a single visit! Show respect & basic courtesy, people! @morgan_freeman," a netizen commented. "Disgusting," another one wrote. Morgan Freeman Birthday Special: From The Shawshank Redemption to Angel Has Fallen; 10 Movie Quotes of the Oscar-Winning Actor As He Turns 84!

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"Sir, .@morgan_freeman your picture is used as a poster at a dermatology department advt board in hospital in Kerala, India. Using your picture as sample, they are claiming to make everyone free from dark tan, wrinkles, pigments," author Rejimon Kuttappan wrote. Reportedly, after facing huge backlash, the hospital has issued an apology on its Facebook page.

(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)