New Delhi, Feb 12 (PTI) JSW Cement, a part of USD 12 billion JSW Group, on Friday said it is digitising its sales & marketing operations.

The move will provide its channel partners ease of doing business by leveraging Artificial Intelligence-based digital interventions, JSW Cement said in a statement.

JSW Cement has partnered with Yalochat, leading conversational commerce service provider, which enables the company to upsell, transact and provide better service to its customers over messaging apps like WhatsApp.

"Our digital transformation will ensure the ease of doing business to our customers through continued improvements in the overall Brand experience combined with efficient operations for well-synchronized & timely deliveries," JSW Cement Managing Director Parth Jindal said.

JSW Cement has a presence in East, West & Southern regions of India.

It has manufacturing units at Vijayanagar in Karnataka, Nandyal in Andhra Pradesh, Salboni in West Bengal, Jajpur in Odisha and Dolvi in Maharashtra.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)