Cosmetic Brand Darkens a Model's Hand for a Campaign Instead of Hiring a Black Model; Brand Apologises After Being Accused of Racism
Cosmetic Brand Darkens a Model's Hand for a Campaign Instead Of Hiring A Black Model; Brand apologises after Accused of Racism (Photo Credit: Twitter/ Farah)

Recently in an awkward incident, a very popular cosmetic brand, Becca cosmetics found themselves in a pickle and were accused of racism. In one of the pictures they uploaded on their social media they were alleged by the Twitter users to have used photoshop to make one of the four hands in the picture look black instead of hiring a black model altogether.

The picture Becca cosmetics put up was the one to endorse their new product as a part of their Skin Love collection. The product called the Skin Love Weightless Blur Foundation was shown in the picture with its various shades swatched on four arms having different skin tones. Except, they were accused of darkening the skin tone of a fairer model as to use the same as the picture instead of using a real black woman's image.

Take a look at the picture put up by Becca cosmetics.

The picture immediately began to receive a lot of hate mostly after this one tweet that called the brand out for their irresponsible actions. The tweet read: "so did becca cosmetics really refuse to hire black women for these swatches? they just edited a white hand darker? look at the two darker hand’s palms."

More negative comments began to pour in like one of the Twitter users said, 'Not only is this an issue of race but if you’re editing the color to match your swatches, I’d say that’s a little a lot like being dishonest about how well your products match different skin colors.'

Here are other reactions of different Twitter users:

However, after quite some time the brand put up an apology and clarification on the issue by saying,'Thanks to everyone who shared feedback on our recent arm swatch image, we hear you and want you to know that we remain committed to continually representing our inclusive BECCA Beauties. Some insights:

Truth: The image featured four models of different ethnicities.

Truth: We acknowledge the way we adjusted the image missed the mark and are deeply sorry for this oversight.

Truth: BECCA is committed to showcasing the lightest to the deepest skin tones and hiring inclusive models for our campaigns.

To demonstrate this commitment, we’ve re-shot with real girls from the BECCA office ✨ #BECCASkinLove'

Here's the post:

What is your take on this? Did you think it was a move made just to save some bucks or sheer ignorance? We just hope various other beauty brands take cues from this issue and henceforth don't hesitate in hiring a black woman. Let us know your views in the comments section below.