X To Update Creator Revenue Sharing Incentives To Reward Local Engagement, Help Creators Build Audience: Nikita Bier
X will update its revenue sharing model to prioritise local audience engagement. Announced by Nikita Bier, the change boosts impressions from home regions and similar language users, aiming to encourage regional content creation and reduce reliance on US focused engagement strategies globally.
X will change its revenue sharing incentives from Thursday to better reward creators whose posts resonate with local audiences. Head of product Nikita Bier announced that impressions from a user’s home region, neighbouring countries and those who speak the same language will now carry greater weight. The update is designed to promote diverse conversations worldwide and reduce the practice of targeting US or Japanese audiences for engagement, particularly on American politics. “We invite creators to start building an audience locally,” Mr Bier said. “X will be a much richer community when there’s relevant posts for people in all parts of the world.” X Product Head Nikita Bier Responds To Dislike Button Feedback.
Nikita Bier Announces X Creator Revenue Sharing Update to Help Local Audience Building
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