New Delhi, February 5: JSW Steel, India's premier steel producer, has signed Indian cricketer Rishabh Pant as its brand ambassador to promote its steel products which include JSW Colouron+ color coated sheets & JSW Neosteel TMT bars, for a three year period.

Commenting on his association with JSW Steel, Pant said: "I am very happy to partner with JSW Steel. I sincerely believe that this is the beginning of a very long and exciting association. It makes me proud to partner with a world class company like JSW Steel whose leadership journey, innovative products and future-ready capabilities I have always admired." Rishabh Pant Comments on Sakshi Dhoni's Post, Annoyed Fans Taunt Wicket-Keeper Batsman With 'Focus on Cricket' Jibe.

JSW Steel is planning an integrated marketing campaign for JSW Colouron+ & JSW Neosteel featuring Rishabh Pant, expected to Go-live by mid-February 2020. The marketing campaign has been conceptualized by Ogilvy & Mather and showcases product attributes whilst also featuring Rishabh Pant in an interesting & engaging way.

(The above story first appeared on LatestLY on Feb 05, 2020 07:52 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).