Will AI-Generated Content Be Eligible for X Monetisation? Know All About New X Original Content Rewards Program
X launched the Original Content Rewards Program, replacing ad revenue sharing with bi-weekly payouts. The updated policies restrict purely automated uploads, mandate strict transparency labels for AI-generated synthetic media, and enforce clear eligibility criteria for creators. Cehck
Social media platform X has transitioned away from its legacy ad revenue sharing framework to introduce the new Original Content Rewards Program. This updated scheme shifts the platform's monetization focus toward rewarding authentic expertise, original reporting, and personal commentary. With these structural changes rolling out, many creators are questioning how automated systems and synthetic media are treated under the new rules.
As per a X post, the platform has officially stopped new enrollments into the traditional revenue-sharing model, setting a phased timeline for existing members while outlining clear boundaries for what types of posts qualify for bi-weekly financial rewards. X Original Content Rewards Program: Know What New X Monetisation Model Offers, Eligibility Criteria and Key Changes.
Will AI-Generated Content Be Eligible for X Monetisation?
Under the current Creator Monetization Standards and the guidelines of the Original Content Rewards Program, artificial intelligence-generated content faces strict limitations regarding eligibility.
Content that is entirely created or posted using automated tools without providing genuine personal insight, analysis, reporting, or material transformation is explicitly excluded from earning payouts. Furthermore, X’s policies mandate strict transparency: any AI-generated media depicting sensitive contexts, such as armed conflict, must feature clear, unambiguous disclosures stating that the content is synthetic. Realistic video game footage portraying combat scenarios must likewise be explicitly labeled.
Creators who attempt to mislead users regarding the origin of synthetic assets or use unverified automated generation to flood feeds face strict penalties, ranging from temporary payment pauses to permanent revocation of monetization access.
Program Eligibility Criteria
To qualify for participation and receive payouts under the new Original Content Rewards Program, creators must fulfill specific baseline benchmarks:
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Be 18 years or older
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Live in a country where the Original Content Rewards Program is available
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Maintain an account in good standing with no history of repeatedly violating Monetization Standards or Terms of Service
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Hold a Personal or Business account
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Subscribe to X Premium, Premium+, or Premium Business
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Have at least 500 verified followers
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Have at least 500,000 Home Timeline impressions from verified users in the last 90 days (impressions on replies are excluded)
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Regularly post original content
Content Standards and Compliance
The platform's enforcement framework dictates that monetised posts must add genuine value through human perspective, creative editing, humor, or context. X Original Content Rewards Program: Elon Musk's Platform Discontinues Creator Revenue Sharing Model and Introduces New Monetisation Framework.
Simple unedited re-uploads, automated syndication feeds, and unverified AI outputs that lack substantial intellectual contribution will fail compliance reviews. Through these measures, X aims to balance the rise of advanced media tools with the protection of authentic creator ecosystems
(The above story first appeared on LatestLY on Aug 08, 2026 09:38 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).