Business News | Hyundai Announces 5th Edition of #BeTheBetterGuy Road Safety Campaign

Gurugram (Haryana) [India], December 21 (ANI/BusinessWire India): Hyundai Motor India Ltd., country's first smart mobility solutions provider and largest exporter since inception, today announced the launch of the 5th edition of its #BeTheBetterGuy road safety campaign.

The campaign aims to drive home the importance of safe driving habits, bringing about a positive change and making Indian roads safer for all users through innovative and engaging content across platforms.

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Resonating with Hyundai's global vision of 'Progress for Humanity', Hyundai Motor India has been at the forefront of creating a meaningful and an emotional connect with its customers and other stakeholders as Road Safety has always been a core focus area for the company.

Commenting on the #BeTheBetterGuy Campaign, SS Kim, MD & CEO, Hyundai Motor India Ltd., said, "Transcending the boundaries for a sustainable social environment, #BeTheBetterGuy is one such meaningful road safety campaign that goes 'Beyond Mobility' to sensitize the youth about benefits of practicing safe driving habits and making Indian roads safer. As a responsible and a caring brand, Hyundai aims to create awareness about road safety and making the millennials and Gen-Z socially responsible and highlight the importance of traffic rules. Our combined efforts through #BeTheBetterGuy campaign is to engage the masses to bring a positive behavioural change in the society and go Beyond Mobility, creating a safe and sustainable ecosystem that inspires Progress for Humanity. Over the years, the #BeTheBetterGuy campaign has been a strong voice in the road safety domain and has influenced a number of motorists in India to become better and safer road users and practice road safety in their day-to-day lives."

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Continuing Hyundai Motor India's efforts since 2016 to enhance awareness and understanding of road safety rules, the campaign sends across a social message to every Indian, to 'Be the Better Guy' on the road. It draws attention to critical issues pertaining to road safety such as - over-speeding, violation of traffic rules, using mobile phone while driving, not wearing seatbelts, drinking and driving, underage driving and pedestrian safety. In addition to these, the campaign strongly advocates maintaining hygiene & social distancing and cultivating the habit of wearing masks when driving or riding in the car along with periodic car sanitization.

Launched nationwide, #BeTheBetterGuy is a holistic road safety campaign designed to create two-way communication along with registering strongly in mind of the customers and other motorists. The campaign plans to utilize a variety of platforms such as TV, Radio, Print, Magazine, social media, website, OOH with the aim to share emotional and impactful messaging with the youth.

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