SRV Media

New Delhi [India], August 28: US Cranberries have already imprinted their versatility in the Indian market and are becoming a favourite among discerning consumers.

Also Read | Sudden Cardiac Arrest: Lancet Study Says Sex-Specific Warning Signs Seen Before Imminent Cardiac Arrest; Women Experience Shortness of Breath and Chest Pain Prominent Symptom Among Men.

To showcase dried US Cranberries and cranberry juice to Indian trade including importers, distributors, retailers and food processors, the Cranberry Marketing Committee organized a trade seminar in Le Meridien, New Delhi on August 22, 2023.

The event was addressed by Danny Raulerson, Executive Director, Cranberry Marketing Committee. Speaking on the occasion Raulerson, remarked “Among other things, US and India share a long tradition of food. I am delighted to see how US Cranberries in India has gained popularity. I am particularly happy to see how US Cranberries are being integrated into traditional Indian foods.”

Also Read | Asia Cup 2023 Schedule in PDF for Free Download Online: Date, Time in IST & Venue List of All Men’s ODI Cricket Matches Including India vs Pakistan Fixture.

Speaking on the market campaign for US Cranberries in India, Sumit Saran, In-Country Marketing Representative of CMC remarked, “India is a growth market for US Cranberries. We have seen tremendous demand for both dried US Cranberries and Cranberry juice in India. The demand is going to increase as more Indian consumers find about this amazing berry. Dried cranberries are not only being used as an anytime snack but also as an ingredient in various western and ethnic dishes. US cranberries are commonly available both with retail dry fruit sellers and e-commerce platforms,” Saran added.

In collaboration of six celebrated Indian Chefs - Chef Sanjeev Kapoor, Chef Rakhee Vaswani, Chef Vicky Ratnani, Chef Harpal Singh Sokhi, Chef Nishant Choubey and Chef Yogesh and a leading Indian mixologist Shatbhi Basu, US Cranberries India is conducting a series of culinary training program with five important hospitality institutes in Delhi, Mumbai, Bangaluru, Jaipur and Kolkata.

During the training programs, the Chefs and experts shared about their professional journeys, food philosophies and ways in which cranberries can be incorporated into classic recipes from various cuisines and sections.

As a relatively new ingredient in the Indian market making sharp inroads with consumers,

US Cranberries have a big potential to be used creatively in Indian hospitality and restaurants. Food services focused on both Indian regional cuisines as well as popular international ones can be a big consumers of US Cranberries given the changing tastes and trends in metropolitan India.

In addition, one of India’s premium food companies Haldiram’s also showcased a whole range of traditional Indian snacks and mithais that featured US Cranberries. The dishes were loved by all present.

(Disclaimer: The above press release has been provided by SRV Media. ANI will not be responsible in any way for the content of the same)

(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)