Latest News | IBM to Help Modernise Supply Chain for Marks & Spencer India

Get latest articles and stories on Latest News at LatestLY. Tech titan IBM on Thursday announced it is helping Marks & Spencer Reliance India (M&S India) modernise its supply chain to drive seamless integration between online and in-store business for improved customer experience.

New Delhi, Mar 10 (PTI) Tech titan IBM on Thursday announced it is helping Marks & Spencer Reliance India (M&S India) modernise its supply chain to drive seamless integration between online and in-store business for improved customer experience.

M&S is scaling its omnichannel capabilities in India with IBM Sterling Supply Chain Solutions, a joint statement said.

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It did not divulge the size of the contract.

"The company is driving faster delivery of products to customers by streamlining the order fulfilment process using IBM Sterling's Order Management.

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"It involves real-time inventory visibility, a microservices-based solution running on IBM cloud, along with call center capabilities to expand its digital presence and accelerate business growth," it added.

IBM has collaborated with its business partner Acuver Consulting to help M&S India deploy an omnichannel order management system for speedy go-to-market, enhanced order fulfilment capabilities and better customer experience.

"The robust, scalable and customised order management and fulfilment system for M&S India provides order orchestration capabilities with seamless integration across e-commerce marketplaces, digital and physical store environments," it said.

The solution is integrated with Salesforce Commerce Cloud along with existing enterprise applications.

"The ability to see all available inventory will help M&S India better meet evolving customer demands while also helping to improve inventory productivity and cost efficiencies," the statement added.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)

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