Latest News | Startup Harvesting Starts E-commerce Platform to Help Farmers Sell Produce to Wholesellers

New Delhi, Mar 4 (PTI) Agritech startup Harvesting on Thursday said it has started an e-commerce portal to help farmers sell their produce to wholesale buyers.

The portal HFNMandi.com is a free online service for farmers to connect and transact with buyers, a company statement said.

HFN Mandi leverages technology to provide nationwide farmers and buyers on a single transparent online platform. It aims to provide farmers with larger market access and better price realisation.

"Farmers as far as from Meghalaya are now able to export their crops to countries like South Africa because they listed products on our platform," Ruchit Garg, Founder and CEO, Harvesting, said:

Prices are decided by the farmers and orders are fulfilled by farmers themselves.

"For buyers, it provides not only access to the largest selection of crops under a single roof at attractive prices, but also provides a seamless experience of purchasing agri-produce in wholesale including the booking of transportation, quality check on the ground, legal contract, escrow of funds etc," the company said.

Harvesting India Pvt Ltd was founded in 2018 to drive financial inclusion for smallholder farmers.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)