Zero Becomes India’s First Movie to Launch Snapchat Lens! Its Lights, Camera, Snap for SRK-Starrer
SRK Zero Snapchat Lens (Photo credits: File Image)

Film promotions are becoming innovative day by day. With so many movies releasing one after the another it is extremely important to make a particular film stand out. And in the times of social media, anything that goes hand in hand with the social sites will always be preferred. So in first of its kind, Red Chillies Entertainment has partnered with Snapchat to launch the first ever Augmented Reality (AR) Lens to promote the upcoming launch of Zero. The film directed by Aanand L. Rai and starring Bollywood legend, Shah Rukh Khan will release on December 21, 2018. The Lens, which goes live today will allow Snapchatters to become the main character, known as Bauua Singh, and interact with the plot line of the movie. The feature will run through December 22. Shah Rukh Khan in Zero Movie WhatsApp Stickers Free Download: SRK’s Zero Becomes First Indian Film to Launch the WhatsApp Sticker Pack.

Those who use Snapchat will be able to transform into the character of Bauua. They will have the garland and sunglasses around them and then interact with the plotline of the movie. The Zero Snapchat Lens is something that is created for the first time in the country and drives focus in the upcoming movie amongst mobile-first millennials in India. The application Snapchat is extending its reach in this demographic and, according to eMarketer, the number of Snapchatters in India will have increased by 56% by the end of 2018 with many coming back hour after hour to create, chat and consume. Zero Advance Booking OPEN: Here's Where You Can Book Your Tickets for Shah Rukh Khan's Film.

Check Out The Video of Zero Snapchat Lens 

The King of Bollywood, Shah Rukh Khan, recently debuted as an Official Story on Snapchat. Snap created the first Bollywood star-inspired Filter for SRK fans to join in the celebration of King Khan’s 53rd birthday. The film Zero revolves around Bauua Singh (Shah Rukh Khan), a 38-year-old man from Meerut who is vertically challenged. He finds a companion in Aafia Bhinder (Anushka Sharma) a scientist living with cerebral palsy. The twist in the tale comes when, Bauaa gets attracted to movie star Babita Kumari (Katrina Kaif). It is a story of Bauaa who has one motto of living life to the fullest, irrespective of his physical disabilities. Zero is a film that celebrates life.

Talking about the one of a kind initiative, Red Chillies Entertainment Head of Marketing Binda Dey explained, "Bauua Singh’s fans are in for a treat as we give them a chance to look like him. With this customised Snapchat lens, users will be able to click their Bauua look using Snapchat and share it with their fans. We are certain people will enjoy the experience of this fun lens while they wait to see their favourite character on screen." Ben Schwerin, VP of Partnerships, Snap also added, "We are very excited to collaborate with Red Chillies Entertainment to promote the upcoming launch of Zero. This Bollywood-first activation will provide a unique and fun opportunity for Snapchatters to interact with the movie ahead of its launch."

How to Use the Zero Snapchat Lens

Open Snapchat and on the camera screen tap to start the Lens carousel. Swipe to choose the Zero Snapchat Lens. Take a photo or video to capture the Snap. You can then share it with your friends.

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