Bottega Veneta is making waves in a bold new way by stepping into the spotlight with an electrifying partnership! Enter young tennis sensation Lorenzo Musetti, who perfectly embodies the brand's core values of quality and elegance. He represents a stunning fusion of athleticism and sophistication that resonates beautifully with Bottega Veneta's rich heritage. Willy Chavarria’s SS2026 Collection Was Set To Boldly Bring Attention to Social Injustices. 

In a thrilling new campaign titled “Craft is Our Language,” the brand celebrates a monumental 50 years of its iconic leather weaving technique, Intrecciato. Directed by the brilliant Jack Davison and featuring innovative choreography by the talented Lenio Kaklea, this campaign promises to deliver a breathtaking visual and creative experience that will captivate audiences everywhere.

This latest installment includes reflections from notable figures such as designer Edward Buchanan, conductor Lorenzo Viotti, and actress Vicky Krieps. Together, they explore the profound relationship between craft and culture, illuminating how the intricate artistry of Intrecciato threads its way into the fabric of contemporary life and artistic expression. Through this campaign, Bottega Veneta not only honors its rich heritage but also inspires audiences to appreciate the deep connection between traditional craftsmanship and modern creativity. Jacquemus SS26 – Simone Porte’s Love Letter to His Grandmother. 

Lorenzo Musetti - Italian Tennis Prodigy

At just 22 years old, Lorenzo Musetti has already established himself as a distinguished Italian tennis prodigy and currently holds an impressive No. 6 world ranking. His journey in men’s tennis indicates that he is not just a rising star; he is becoming a defining symbol of contemporary Italian elegance. In a noteworthy development, the luxury fashion brand newbottega has named him as its brand ambassador, signaling a unique fusion of athletic prowess and high fashion.

Musetti's remarkable ascent is filled with extraordinary achievements. Known for his silky-smooth playing style, highlighted by his velvet-footed movement and strikingly romantic one-handed backhand, he embodies a finesse that recalls the golden era of tennis—a quality increasingly rare in today’s power-driven sport. His impressive record includes reaching the semifinals at both Wimbledon and Roland Garros, earning an Olympic medal, and contributing to his country’s triumph as a Davis Cup champion.

What truly distinguishes Musetti is not just his growing list of accolades but also his unique style, which captivates as much off the court as it does during matches.

(The above story first appeared on LatestLY on Jul 03, 2025 04:31 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).