Business News | Kindlife Launches Hygiene Care Brand 2BeKynd

New Delhi [India], April 12 (ANI/NewsVoir): With the increase of conscious consumers in India; kindlife, a new age beauty and wellness ecosystem, launched their first brand 2BeKynd on 12th April, 2022.

Built on kind brands, 2BeKynd is a premium and non-toxic hygiene range that promises to be the most gentle and effective. The portfolio of products include a hand sanitizer, hand wash, deodorant and hand cream.

Also Read | Nadal Skips Barcelona Open, Return Date Still Uncertain – Latest Tweet by Reuters.

"Hygiene industry globally is valued at USD 500+ billion and is projected to reach USD 700+ billion by 2030. It is estimated to grow exponentially in the next 3 years. For example, just the hand wash category, specifically, will grow by 40%," says Radhika Ghai, Founder & CEO, kindlife.

"With a population of 472 million, Generation Z in India is the largest in the world. No one is talking to them in their language," says Radhika. "We see a huge gap in daily essentials for gen Z - if it doesn't look good, smell good, while being super effective, it won't be a part of their daily lifestyle. Purpose is very important to Gen Z and a key driver while making purchase decisions."

Also Read | Abu Salem Case: Convict in Mumbai Serial Blasts Can’t Dictate Terms, Centre Tells Supreme Court.

The first product, 2BeKynd hand sanitizer, is made with 70% Natural Ethyl Alcohol and essential oils. Unlike, other sanitizers, 2BeKynd, is a hydrating, calming/refreshing and kind to the user. The bottle is reusable, with refills being available shortly.

Available in Lavender and Peppermint variants, the products are toxin-free and cruelty-free. Early research suggests that 90% consumers found it gentler and softer than regular sanitizers; and 95% said it smells better, a key factor while making purchase decisions.

Currently available only on 2BeKynd.com and kindlife, the brand is expanding to other online and offline channels internationally soon. Priced at Rs. 399 for 2 bottles, the bottle is reusable, with refills being available shortly.

kindlife

kindlife.in is a new age beauty and wellness ecosystem enabling commerce, community, and brands. The platform has 200+ kind brands in clean beauty, nutrition, and home care that are kindcode approved - they are either plant based, organic, toxin-free, eco-conscious or cruelty-free. kindlife also has thriving community of conscientious consumers, well-being experts, and fitness enthusiasts. The promise is simple - no toxins, no trash, no trolls.

2BeKynd

2BeKynd is a hygiene brand with a range of products focussed on providing highly effective yet gentle everyday essentials. Made with natural, toxin-free and cruelty-free ingredients, the brand promises to be kind to you and the environment without compromising on premium quality.

kindlife: www.kindlife.in

2BeKynd: www.2bekynd.com

2BeKynd's Instagram: www.instagram.com/2bekynd/

Campaign Film: www.youtube.com/watch?v=9sRgc5hXsUw.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)