VMPL

Mumbai (Maharashtra) [India], February 14: The Securities and Exchange Board of India (SEBI), in partnership with the National Securities Depository Limited (NSDL), has launched a multi-city investor awareness campaign using auto-rickshaws to promote verification before making securities market payments.

Also Read | Honey-Trap Racket Busted in UP: Woman Arrested in Bareilly for Blackmailing Man for INR 10 Lakh With Fake Rape Case Threat.

The campaign urges investors to conduct a "SEBI Check" before transferring funds, particularly through digital payment modes. It highlights the importance of verifying UPI IDs, bank account details and the authenticity of market intermediaries to prevent fraud.

Using a culturally familiar phrase, "Meter toh check kiya", the campaign draws a parallel between checking an auto rickshaw fare meter and verifying payment details. The adapted message, "Par kya aapne SEBI Check kiya?", serves as a reminder to investors to pause and verify before completing any transaction.

Also Read | India vs Pakistan Prediction Astrology: Which Team Does the Cosmic Alignment Favour for the T20 World Cup Clash?.

Over 1,000 auto rickshaws have been branded as part of the initiative across cities, including Mumbai, Surat, Varanasi, Gorakhpur, Coimbatore, Indore, Patna, Delhi, Lucknow and Pune. The campaign aims to reach investors in high footfall areas through a medium that is visible, accessible and part of daily urban life.

Each auto rickshaw features QR codes that redirect users to official SEBI platforms such as the SEBI Check portal, the SEBI Saathi app and the SEBI Investor website. These platforms provide verified information on registered intermediaries and offer educational resources for investors.

The campaign forms part of SEBI's broader efforts to protect investors and curb digital payment-related fraud, while encouraging safer participation in the securities market. By taking the message directly to the streets, the initiative aims to expand its reach beyond traditional awareness channels.

The auto rickshaw campaign reflects a growing focus on contextual, on-ground communication to reinforce responsible investor behaviour and build trust in market processes.

(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same.)

(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)