Latest News | Business Briefs 2 JK Tyre Ties Up with ITC's Choupal Sagar for Rural Market

New Delhi, Oct 27 (PTI) JK Tyre and Industries on Tuesday announced a collaboration with the e-Choupal network operated by diversified firm ITC in the rural areas.

As part of that, JK Tyre will leverage the network of Chaupal Sagar in Madhya Pradesh, Maharashtra and Uttar Pradesh, according to a joint statement by the JK Organisation firm and ITC. This is first-of-its-kind comprehensive endeavour undertaken by a tyre manufacturer in India, it added.

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"This partnership is aimed at expanding presence in the rural markets through ground level 360 degrees engagement. JK Tyre will engage at the Choupal Sagaars — ITC's integrated rural services hubs across the three states in a phased manner,” it said. ITC's Choupal Saagar will facilitate brand visibility and engagement for JK Tyre's product range with rural customers.

JK Tyre and Industries Director (Sales and Marketing) Srinivasu Allaphan said, "Our association with ITC's e-Choupal will further help in reaching out and engaging with the hinterland customers which in turn will help us understand and serve them better."

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* Axis Bank, Kotak Mahindra Bank congratulate Puri for 'stellar' role in expanding Indian banking

Mumbai: Axis Bank and Kotak Mahindra Bank congratulated HDFC Bank's founding Chief Executive Officer Aditya Puri for "stellar" role in expanding Indian banking and wished his successor Sashidhar Jagdishan the best.

ICICI Bank on Monday tweeted about Puri being an inspiration, hours before he stepped out of office after leading the bank for over 25 years.

In tweets from their official handles, Axis Bank termed Puri as a visionary who paved the way for next generation banking in a tweet on Tuesday, while KMB thanked him for the stellar role he played in in expanding Indian banking.

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* Piramal Pharma's consumer products division claims its disinfectant spray almost fully effective against coronavirus

* Piramal Pharma's Consumer Products Division on Tuesday claimed its disinfectant spray for multi-surfaces is almost fully effective against the COVID-19 virus in a minute.

In a statement, the company claimed the spray has been tested by an independent lab in the US.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)