Latest News | Dabur Forays into Ghee Category

New Delhi, Jan 15 (PTI) Home-grown FMCG and Ayurvedic products maker Dabur India on Friday announced its foray into the ghee category as part of its plans to expand product portfolio.

The company, which has fast tracked launch of several new products after COVID-19, will launch 'Cow Ghee' exclusively on e-commerce platform Grofers, said a joint statement.

"Dabur is sworn to its motto of being dedicated to the health and well-being of every household. We are moving forward on this mission with the launch of Dabur 100 per cent Pure Cow Ghee," said Dabur India DGM Marketing (Innovations) K Ganapathy Subramaniam.

It is a natural immunity booster with antioxidant properties, improves digestion and is a good source of energy, he added.

"In these uncertain times, as more and more consumers are using e-commerce channels to purchase food products, we have joined hands with Dabur to provide our consumers easy and fast access to natural and healthy products they love," said Anish Srivastava, VP-Category at Grofers.

Earlier, Dabur had forayed into the edible oil segment with the launch of its cold pressed mustard oil.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)