Latest News | Droom, Badshah Ink Multi-year Brand Deal

New Delhi, Mar 21 (PTI) Online automobile e-commerce platform Droom on Thursday said it has entered into a brand partnership with rapper Badshah.

The collaboration includes an investment by Badshah in Droom.

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Both parties will work together to make Droom the most sought-after brand for millennials, Droom said in a statement.

"Droom is changing how automobiles should be bought and sold and spreading that word via a powerful voice like Badshah will help us tremendously," Droom CEO Founder and CEO Sandeep Aggarwal said.

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Badshah said, "I have been an auto enthusiast for a long time and have been impressed on how Droom is solving automobile related trust, selection and pricing problem. Their unique approach resonates with me, and I am excited to be a part of this transformative journey."

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)