New Delhi, Dec 26 (PTI) Jubilant Food Ltd (JFL) on Thursday said it has signed an MoU with Coca-Cola company to buy sparkling drinks and other products from the beverages major.

Besides, JFL will also conduct marketing activities for "sparkling beverage products and certain other products" of Coca-Cola, the company said in a regulatory filing.

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This is a major shift after its parent entity Jubilant Bhartia Group earlier this month announced the acquisition of 40 per cent stake in the Hindustan Coca-Cola Beverages, the bottling arm of Coca-Cola in India.

Leading quick service restaurant (QSR) chain JFL, which operates fast-food chain Domino's Pizza, had partnered with PepsiCo in 2018 and since then it has been serving them at its QSR chains.

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However, this changed after the parent group acquired a stake in the bottling operations of rival Coca-Cola, in a deal estimated to be about Rs 10,000 crore.

"JFL has entered into a Memorandum of Understanding (MoU) with Coca-Cola India, containing the principal terms and conditions for the purchase of a portfolio of sparkling beverage products and certain other products from The Coca-Cola Company authorised bottlers, and for conducting marketing activities," the QSR chain operator said in a regulatory filing.

Besides Domino's Pizza, JFL also has a portfolio of QSR brands in emerging markets with franchise rights for global brands -- Popeyes and Dunkin'.

It also has two own brands, Hong's Kitchen, an Indo-Chinese QSR brand in India, and a CAF brand COFFY in Turkey.

Jubilant's network comprises 3,130 stores across six markets -- India, Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)