Latest News | Millet Horlicks in Chocolate Flavour Launched in TN

Coimbatore (TN), Feb 23 (PTI) Hindustan Unilever Ltd (HUL) on Thursday launched a new chocolate flavour -- Millet Horlicks -- in Tamil Nadu.

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Millet Horlicks in chocolate flavour is HUL's first product with super-grain and is made with multi-millets like Finger Millet (Ragi), Sorghum (Jowar), Foxtail Millet (Kanngani) and Pearl Millet (Bajra) and the multi-millets are a natural source of calcium, iron, protein and fiber, a release said.

Commenting on the launch, HUL vice president and business head, Nutrition, Krishnan Sundaram said, ''We are happy to introduce first of its kind - a multi millet-based offering for children in the health food drinks category. Millet Horlicks in chocolate flavour is our first innovation for Horlicks in this space."

"We are proud to support the government's initiative in making India the global leader of the super-grain. With the launch of Millet Horlicks in chocolate flavour, we are moving closer to delivering on Unilever's 'Future Foods' commitment. Our aim is to create a nutrition solution that address the issues of unbalanced diets and micronutrient deficiency in India. Mainstreaming millet for children is a critical step in this direction," he said.

Millet Horlicks is designed with a focus on the taste preferences and nutritional requirements of children above the age of six, the release said.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)