Latest News | Orpat Eyes 30 Pc Market in Premium Fan Market, Introduces Smart Tech Products

New Delhi, Aug 24 (PTI) Orpat Group, maker of small home and kitchen appliances, aims to have a 30 per cent market share in the premium fan category by the end of the current financial year.

The group, which is also India's largest calculator manufacturer, recently launched a range of internet of things (IoT)-enabled smart fans under the money saver smart fan category, according to a statement.

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The Gujarat-based company, which is also the world's largest wall clock manufacturer, recently started an initiative to bring smart technology in a range of affordable small home appliances.

"With this, Orpat Group aims to position itself as a key player in the tech-enabled home appliances segment while expanding its target user group," it said.

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The group has set a target of achieving a 30 per cent market share in the premium fan category, the statement added

Orpat Group Director Nevil Patel said: "With rising millennial tech-savvy population, increasing climate issues, government's push for environment-friendly products and need to reduce the carbon footprint, Orpat's new series of IoT-enabled smart fans can bring much-needed energy and cost savings to the consumers."

Fan category contributes around 30 per cent to Orpat Group's total turnover, it added.

Orpat Group is expecting a turnover of around Rs 600 crore by the end of FY22in the fan category.

"The IoT-enabled fans are next-generation home appliances equipped with advanced features of receiving, processing, and transmitting information using smartphones, laptops, and tablets," it said.

The IoT range of fans is launched pan India with a major focus on tier II & III cities. HRS hrs

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)