Chanel Has Launched a Hub Dedicated to Circular Materials Called ‘Nevold’
On an ordinary Monday, June 9th, the world of sustainable fashion was electrified by Chanel’s groundbreaking announcement: the launch of NEVOLD! This innovative initiative, aptly named short for “never old,” is set to revolutionize the way we think about textile waste, turning it into a treasure trove of new raw materials.
While fast fashion often gets the spotlight for textile waste, luxury brands are not off the hook either! With millions of units produced, the pressure is on for them to step up and take real responsibility. Chanel, however, is not just complying; they’re making a strategic play for the future! As sourcing premium materials like cashmere and silk becomes more challenging due to climate change, leftover inventory is transforming from a liability into a strategic asset. It’s Not Just a Birkin; It’s ‘The’ Birkin, and It’s Up for Auction.
Chanel has been laying the groundwork for years, investing in circular material solutions since at least 2019. Now, with the launch of Nevold, they’re taking that commitment to the next level, establishing a dedicated company that serves as both an R&D powerhouse and a B2B supplier. Marie Antoinette’s Pink Diamond Is Poised To Fetch an Impressive $5 Million at Auction.
What sets Nevold apart? Three dynamic components:
1. L’Atelier des Matières – a meticulous workshop that dismantles products and sorts materials for reuse.
2. Filatures du Parc – a cutting-edge mill that specializes in creating recycled yarns.
3. Authentic Material – the go-to for innovative leather recycling.
The vision is bold:
transforming waste from Chanel and other brands into new raw materials that can replace virgin inputs. It’s not about replicating Chanel products; it’s about creating fresh materials that other brands can harness across fashion and beyond!
Sure, it’s still early in the game. Achieving luxury standards from recycled materials is no small feat, and Chanel acknowledges that some recycled items, like leather, still have a way to go. However, they’re already pioneering efforts to replace plastic in structural components, paving the way for a more sustainable future.
Looking ahead, Nevold has its sights set on various sectors, including sports, hospitality, and even automotive. In these spaces, while luxury aesthetics may take a backseat, sustainability and performance are sure to steal the show! Get ready, because the fashion landscape is about to change in a big way!
(The above story first appeared on LatestLY on Jun 11, 2025 04:30 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).