WhatsApp Premium Features: Meta May Soon Introduce Paid Subscriptions for Stickers, Themes and Custom Ringtones on Messaging App
Meta is testing a premium subscription for WhatsApp, potentially introducing paid features like exclusive stickers, themes, and custom ringtones. Spotted in Android beta versions, this move signals a major shift towards monetisation. While basic messaging remains free, the company aims to offer enhanced utility and customisation for users willing to pay.
Mumbai, February 2: Meta is reportedly preparing to introduce a subscription-based model for WhatsApp, marking a significant shift in how the world’s most popular messaging platform operates. Recent findings from the Android beta version of the application suggest that a "Premium" tier is being developed to offer exclusive utility and customisation features to users.
While WhatsApp has historically remained a free service, the parent company is now exploring various monetisation strategies to leverage its massive global user base. According to reports from industry tracker WABetaInfo, a waiting list system may be implemented for those interested in accessing the advanced tools before a wider roll-out. Has Modi Government Rolled Out New WhatsApp Monitoring Guidelines? PIB Fact Check Debunks Fake Message About Triple Ticks on Instant Messaging App.
WhatsApp Paid Subscription Models
The upcoming premium version is expected to focus on aesthetic and functional enhancements rather than basic messaging capabilities. Early leaks indicate that subscribers could gain access to exclusive premium stickers, unique app themes, and the ability to set individual ringtones for specific chats.
These additions are part of a broader strategy by Meta to diversify its revenue streams. While the initial list of paid features appears limited, analysts suggest that the integration of advanced Artificial Intelligence tools could eventually become a cornerstone of the premium experience across Meta’s ecosystem, including Instagram and Facebook.
Monetisation Strategy for Meta Platforms
Meta has invested billions of USD into the acquisition and maintenance of its social media suite. The move towards a paid model reflects an industry-wide trend where free platforms seek sustainable income through "freemium" services. On Instagram, similar tests are reportedly underway to offer followers-tracking data and anonymous story viewing. Meta Can Read WhatsApp Messages Despite End-to-End Encryption; Company Rejects Such Claims as ‘Frivolous Work of Fiction’.
The introduction of these features may face mixed reactions from billions of users accustomed to a completely free experience. However, the company appears committed to testing whether users are willing to pay for enhanced customisation and utility as it continues to deepen its investment in high-cost AI infrastructure.
(The above story first appeared on LatestLY on Feb 02, 2026 09:32 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).