Entertenment News | Aditi Rao Hydari's 'Sufiyum Sujatayum' to Release on Amazon Prime Video in July

Mumbai, Jun 22 (PTI) Actor Aditi Rao Hydari and Jayasurya-starrer Malayalam film "Sufiyum Sujatayum" is set to have its world premiere on July 3 on Amazon Prime Video, making it the first film in the language to have a direct-to-OTT release.

The musical love story joins a host of other titles across Hindi, Tamil and Telugu acquired by Amazon Prime Video to have a digital release.

Also Read | Divya Khosla Kumar Calls Sonu Nigam 'Thankless' As She Responds to His Accusations Against Husband Bhushan Kumar and T-Series.

While Amitabh Bachchan-Ayushmann Khurrana-starrer "Gulabo Sitabo", helmed by Shoojit Sircar, hit the platform earlier this month, Vidya Balan's "Shakuntala Devi" biopic is scheduled to directly head to the streamer in near future, avoiding a theatrical release owing to the nationwide lockdown amid the coronavirus pandemic.

"Sufiyum Sujatayum" marks Aditi's return to the Malayalam film industry, 14 years after her big screen debut with "Prajapathi", co-starring Mammootty.

Also Read | Virat Kohli Shares Throwback Picture With Wife Anushka Sharma, Misses Travelling to Exotic Locations With Loved One (See Post).

Sharing the poster on Instagram, the "Padmaavat" wrote that she was "super excited" that the film is heading direct to the digital platform.

"Sufiyum Sujatayum" is backed by actor-producer Vijay Babu through his banner Friday Film House.

"Proud to announce the launch of marketing activities and the release date of 'Sufiyum Sujatayum', the first ever Malayalam movie to release through OTT. The movie will be released amazon prime from July 3 2020," Babu wrote on Instagram.

"Sufiyum Sujatayum" is shot by cinematographer Anu Moothedath and edited by Deepu Joseph. Composer M Jayachandran has given the film's score while Hari Narayan has penned the lyrics.

The film is executive produced by Vinay Babu.

Since the nationwide lockdown was announced in March, theatres have remained shut, resulting in delay in the release of many completed films.

While some filmmakers decided to wait for the lockdown to lift and theatres to reopen, many, like Sircar, opted for a digital release, inviting ire of theatre owners and exhibitors.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)