India News | 46.98 Pc of Funds Allocated to BBBP Spent on Media Advocacy Campaign: WCD

Get latest articles and stories on India at LatestLY. A total of 46.98 per cent of the funds allocated to the Beti Bachao Beti Padhao (BBBP) scheme has been spent on the media advocacy campaign, the Women and Child Development Ministry said on Thursday.

New Delhi, Feb 4 (PTI) A total of 46.98 per cent of the funds allocated to the Beti Bachao Beti Padhao (BBBP) scheme has been spent on the media advocacy campaign, the Women and Child Development Ministry said on Thursday.

Responding to a question in the Rajya Sabha, Women and Child Development Minister Smriti Irani gave the details of year-wise amount spent on the media advocacy campaign under the BBBP scheme by her ministry in the last three years.

According to the data, out of the total Rs 680 crore allocated to BBBP from 2017-2020, an amount of Rs 319.5 crore has been spent on the media advocacy campaign by the ministry.

"Besides, as per the scheme guidelines, Rs. 50 lakh per district per year is earmarked for districts identified for multi-sectoral interventions, for extending community outreach, advocacy and generating awareness, inter alia, through various means, including media," Irani said in the written reply.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)

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