India News | J-K Administration Sets Up Panel to Frame Export Promotion Policy for Agri Commodities

Jammu, Dec 15 (PTI) The Jammu and Kashmir administration Thursday constituted an expert committee to frame a comprehensive export promotion policy to identify agricultural commodities in the Union Territory that can be exported.

The main objective of the policy is to increase annual agricultural exports from Rs 190 crore currently to Rs 3,000 crore over the next five years, a senior officer said.

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"The primary assignment of the committee would be to develop commodity-specific export promotion recommendations which shall include strategic and operational aspects of the export and shall provide all necessary technical inputs to the agriculture production department within one month for finalization and implementation on the ground," he said.

The policy would promote the brand "Jammu and Kashmir" for its pristine agro-climatic conditions, uniqueness and near-organic quality, the officer said.

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It would aim to bring a paradigm shift in the approach from mere harvesting and selling of produce at the local level to a demand-driven supply activity with focused attention on GI tagging, processing, stringent quality control, international certifications, traceability, branding and marketing of the produce, he said.

The policy shall also focus on market access initiatives through assistance by export promotion organizations, trade promotion organizations, national level institutions, research institutions, universities, laboratories and exporters for enhancement of exports by accessing new markets or by increasing the share in the existing markets.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)