Latest News | Business Brief *Accenture Invests an Undisclosed Amount in AI Platform Writer

New Delhi, Sep 19 (PTI) Global technology company Accenture on Tuesday said it has invested in the generative AI platform Writer.

Writer is designed to help organisations deploy AI-driven applications for increasing productivity across support, operations, product, sales, HR, marketing, and more, Accenture said in a statement.

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Accenture chief marketing and communications officer Jill Kramer said, "As we continue to expand the use of AI across our global marketing and communications function, the opportunities to enhance content creation, productivity and our entire marketing model are boundless".

Financial details of the deal were not disclosed.

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Writer CEO and co-founder May Habib said, "Joining Accenture's 'Project Spotlight' program will enable Writer to benefit from Accenture's expertise from decades of deploying AI across industries and functions, and help us grow by driving broader awareness of our capabilities".

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)