Latest News | Business Brief * Parle G Diversifies with Oats & Berries, Cinnamon Biscuits

New Delhi, Jun 27 (PTI) Biscuits, snacks and confectionery manufacturer Parle Products on Monday announced the expansion of portfolio of its flagship brands Parle G and Kismi with two new offerings -- Parle G Oats & Berries and Parle G Kismi Cinnamon biscuits.

This is part of the company's effort to strengthen its foothold in the biscuit industry with innovative offerings at affordable rates to tap newer consumers, said a Parle Products statement.

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"The product will fill the gap of an affordable health biscuit available for a price pack of Rs 10, thereby providing a healthy and inexpensive alternative for health-conscious consumers. Parle G Oats & Berries biscuits will continue the role of being the nationwide tea-time companion like Parle -G, by being an exciting and nourishing alternative," it said.

Parle Products Sr Category Head Mayank Shah said: "Consumers today think about health and wellness on a deeper level and are mindful of what they consume. While the healthy foods segment has seen a huge demand over the past two years, it largely caters to economically higher-class consumers. Sighting the deficit and the huge consumer need in this category, our Oats & Berries biscuits will be a trusted product for all conscious consumers." PTI KRH

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(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)