New Delhi, May 31 (PTI) Flipkart group firm Myntra Jabong has been granted the master distribution and management rights for US-based women's fashion brand 'bebe', according to a statement.

As part of the licensing agreement, Myntra will assist bebe with wholesale distribution through a network of independent third-party franchise partners and distributors.

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The San Francisco-based fashion marquee brand will cater to the mass premium segment and is set to offer an extensive range of apparel across categories for women in India, particularly targeting the urban and fashion forward cohort, spread across the country's metros and tier 1 cities.

"This association will eventually help bebe to establish a customer base in India," said Manohar Kamath, CXO and Chief - House of Brands, Flipkart Group.

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(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)