Latest News | NDC Forays into Middle East in Collaboration with 4 Jewellery Retailers

Mumbai, Jun 7 (PTI) Natural Diamond Council (NDC) on Tuesday announced that it has forayed into the United Arab Emirates in collaboration with three of the leading jewellery retailers.

NDC is a not-for-profit organisation that works towards increasing transparency and insights on the progress of the diamond sector and its commitments to further betterment.

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"With this collaboration, we are excited to introduce a younger audience to the many emotional connections created by diamond jewellery and continue to build trust among a digital first consumer. The dynamism of brands like Malabar Gold and Diamonds, Jawhara and La Marquise truly exemplify what we seek to do daily in our support of the natural diamond industry - showcase a more contemporary approach to the diamond dream," NDC CEO David Kellie said in a statement.

Through this collaboration, NDC will create campaigns and showcase a trusted, unbiased resource of information, including a dedicated e-learning platform that will equip sales professionals with the ability to become natural diamond ambassadors.

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"As we redefine traditional diamond moments and connect with a younger, more discerning consumer, we are proud to partner with a diverse yet truly intriguing set of jewellers that represent the same values that we stand for, of celebrating life's most cherished moments and creating lasting personal connections with precious natural diamonds," NDC Managing Director, India and Middle East, Richa Singh said.

NDC is present in India, the US, Europe and China.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)