Apple iPhone 17 Pro Price Drop: Here Is How To Grab the Latest Flagship Smartphone for Less
The iPhone 17 Pro price cuts are being rolled out across major e-commerce platforms and authorised Apple resellers. For the iPhone 17 Pro, the base price has seen a direct flat discount, which can be further reduced using specific bank card offers and aggressive trade-in values for older iPhone 15 and 16 models.
Mumbai, February 21: The Apple iPhone 17 Pro is witnessing a significant price drop since its launch. The flagship iPhone 17 Pro has hit its lowest price point to date, with retail discounts and exchange bonuses bringing the effective cost down significantly. In addition to smartphones, the sale includes major markdowns on the newly released MacBook Pro with the M5 chip and the Apple Watch Series 11, marking a strategic move by the tech giant to boost mid-quarter sales.
The iPhone 17 Pro price cuts are being rolled out across major e-commerce platforms and authorised Apple resellers. For the iPhone 17 Pro, the base price has seen a direct flat discount, which can be further reduced using specific bank card offers and aggressive trade-in values for older iPhone 15 and 16 models. Analysts suggest these aggressive pricing strategies are intended to clear inventory ahead of rumored spring hardware updates. Apple Sixth Store in India To Open on February 26; iPhone-Maker Will Expand Mumbai Footprint With New Borivali Outlet.
iPhone 17 Pro: Record-Breaking Discounts
The iPhone 17 Pro, known for its refined titanium design and the A19 Pro silicon, is the highlight of the current promotion. While the launch price was positioned as a premium, the "Everything Apple" sale has slashed the cost by nearly 10% to 15% depending on the retailer.
Shoppers can also avail themselves of "No Cost EMI" options for up to 24 months, making the latest flagship more accessible to a broader consumer base. Early reports indicate that the "Teal Titanium" and "Graphite" color variants are seeing the fastest stock depletion. Apple Glasses Fake Video: AI-Generated Clip of CEO Tim Cook Unveiling New Smart Glasses Goes Viral on X, Here's Fact-Check.
M5 MacBook Pro and Wearables See Price Slashing
It isn't just the iPhone seeing a reduction; the professional computing line is also part of the clearance. The MacBook Pro featuring the M5 family of chips, which debuted late last year, is currently available at a significant discount for the first time.
- MacBook Pro M5 (14-inch): Direct discounts of up to INR 10,000 to INR 15,000.
- Apple Watch Series 11: Price drops making it more competitive against new Android wearable releases.
- iPad Air (M3): Bundled deals available with the Apple Pencil Pro.
Strategic Timing and Market Context
The timing of the Chroma's "Everything Apple" sale is also significant. Traditionally, Apple maintains strict pricing until the release of a successor. However, increased competition in the high-end smartphone market and a push toward AI-integrated hardware have prompted more frequent promotional cycles.
By lowering the barrier to entry for the iPhone 17 Pro, Apple is ensuring that more users enter the "Apple Intelligence" ecosystem. This ecosystem relies on the latest hardware to run on-device large language models (LLMs) efficiently, which older models struggle to support.
How to Avail the Best Deals
To get the lowest possible price, consumers are advised to combine platform-specific coupons with trade-in programs. Major retailers are offering an "Exchange Bonus" of an additional INR 3,000 to INR 6,000 on top of the actual value of an old smartphone.
Verified student discounts are also applicable on the MacBook and iPad lines through the Apple Education Store, which can be stacked with certain bank cashback offers during this sale period.
(The above story first appeared on LatestLY on Feb 21, 2026 01:39 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).