Business Briefs Mobile Premier League Appoints Virat Kohli as Brand Ambassador

New Delhi, Mar 4 (PTI) Mobile Premier League (MPL), a mobile e-sports platform, has signed up Indian skipper Virat Kohli as its brand ambassador.

Kohli will participate in a series of multi-channel marketing and promotional activities for the brand, a statement said.

"Virat is an inspiration to many Indians...MPL believes that everyone can be a winner like Virat, and through our association with him, we hope to make mobile eSports more accessible to people across the country," MPL CEO and co-founder Sai Srinivas Kiran said.

*

*

*

* Tata Communications appoints Sumeet Walia as chief sales, marketing officer

* Tata Communications Monday said it has appointed Sumeet Walia as chief sales and marketing officer.

In this role, Walia will lead and align the global sales and marketing functions around the company's go-to-market strategy to drive business growth in all the markets worldwide, a statement said.

"With his understanding of our business, industry and culture, I am confident that Sumeet will successfully lead the market efforts as we drive growth and greater momentum for our customers and partners," Tata Communications Managing Director and CEO Vinod Kumar said.

*

*

*

* Wipro, RiskLens partner to offer cyber risk quantification solutions

* IT services major Wipro Monday said it has partnered RiskLens to deliver quantitative cyber risk assessments to enterprise customers and government organisations.

As part of the agreement, Wipro will leverage RiskLens' CRQ platform to perform quantitative risk analysis, measure the effectiveness of cybersecurity controls and provide the rationale for adequate cybersecurity investments, a statement said.

*

*

*

* Vodafone Idea announces alliance with ShemarooMe

*India's largest telecom operator Vodafone Idea Monday announced a strategic alliance with Shemaroo Entertainment's newly launched video streaming service - ShemarooMe.

"This partnership will give fans of Gujarati content access to over 400 latest Gujarati nataks, blockbuster movies...through ShemarooMe," according to a joint statement.

As part of this partnership, subscribers of Vodafone Play and Idea Movies and TV apps will get full access to Shermaroo's content library across different genres such as Bollywood, devotion, kids and languages, the statement added.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)