BusinessWire India

Mumbai (Maharashtra) [India], December 19: Poonam Soni's latest creation is a cult collectible bracelet encircling exquisite miniature paintings by Nawaz Modi Singhania.

Also Read | Goa Liberation Day 2025: The Day Reminds Us of Defining Chapter in Our National Journey, Says PM Narendra Modi.

'BraceWatch' marks a defining moment, as Soni for the first time departs from "one of a kind" creations to introduce a trendsetting collectible for a wider audience.

Soni has always redefined fashion in jewelry with her iconic collections like "Animal Farm" and was the first to introduce fine jewelry as wearable art with the miniature artworks of Lakshman Shreshtha in 2007.

Also Read | Aaradhya Bachchan Looks Adorable in Pink at School Annual Day As Aishwarya Rai, Abhishek Bachchan and Amitabh Bachchan Turn Proud Cheerleaders (Watch Video).

'BraceWatch', inaugurated by Avanti Birla has already created a storm as orders are queuing up to January 2026.

Available in 3 classic pop colours in red, green and blue is a vibrantly visual piece which took 8 months of experimentation to source the perfect stone roughs and settings to create a unique, universally appealing collectible bracelet.

Soni recently bagged the award for the first woman led jewelry brand of the country and a pioneer in bespoke jewels.

BraceWatch is available for sale and orders at the Poonam Soni Atelier on linking road, Bandra, Mumbai.

(ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)

(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)