Latest News | D2C Ecosystem at an Inflection Point of Rapid Growth in India: Report
Get latest articles and stories on Latest News at LatestLY. The Direct to Consumer Channels (D2C) ecosystem is at an "inflection point of rapid growth in India", said a report from marketing data and analytics company Kantar Kantar.
New Delhi, Apr 20 (PTI) The Direct to Consumer Channels (D2C) ecosystem is at an "inflection point of rapid growth in India", said a report from marketing data and analytics company Kantar Kantar.
In the next three years, around 8 crore online shoppers would be added, it noted.
The revenue of D2C brands in FY2022 stood at USD 4 billion (around Rs 32,830 crore) and the addressable market size "in 2025 is predicted at USD 100 billion+," said the report.
It also predicted that by 2025, India will have at least 90 crore internet users.
"12.5 crore shoppers (online) have been added in the last three years. 8 crore shoppers are expected to be added by 2025," it said.
Moreover, 53.1 crore are active social media users, of which 52 per cent are millennials, as per the report.
"This is predicted to touch 60 crore by 2025," it added.
Moreover, one-third of consumers are buying from social platforms, which will only accelerate. In 2021, 7.7 crore online shoppers shopped through social commerce platforms.
Biswapriya Bhattacharya, Director, B2B Technology, South Asia, Insights Division, Kantar, said the growth of digitally connected consumers is also leading to the emergence and growth of digitally engaged MSMEs.
"They are empowering and enabling innovative growth in multiple areas like commerce, transaction, marketing and communication, productivity and efficiency enhancement, entertainment, etc," he said.
(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)