Latest News | John Abraham, Others Invest Rs 4 Cr in Icecream Maker NOTO

Mumbai, Aug 24 (PTI) Actor John Abraham and a clutch of venture capital (VC) funds have invested Rs 4 crore in NOTO, the low-calorie and high-protein icecream brand said on Tuesday.

The VC funds, who have invested alongside the actor in the pre-Series A round, include Titan Capital, Rockstud Capital, and WEH Ventures, an official statement said adding that some angel investors also participated.

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Founded by the couple Varun and Ashni Sheth in 2018, the brand will invest the money raised in geographical expansion, product development and hiring talent, the statement said.

"After our investment in sport, Priya (wife) and I are identifying health and fitness businesses that have growth potential as well as which align with our lifestyle, and NOTO is one such business.

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"We see NOTO as the leading healthy ice cream in the industry with strong promoters and on-point branding," Abraham said.

The brand claims each 125 ml tub has only 75-95 calories, 3 grams of fat, 75 per cent less sugar, and higher protein than traditional ice creams. It has served 5 lakh units to over 30,000 customers till now. HRS hrs

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)