Kolkata, May 27 (PTI) LG India on Monday said it is aiming at a 25-30 per cent rise in television sales in West Bengal and the north east region during the fiscal 2019-20, driven by increase in demand ahead of the cricket world cup.

The company is expecting a 15-20 per cent growth in revenue during the 45-day cricket tournament starting May 30, but for the full calendar year, it is likely to improve to 25-30 per cent.

"We are bullish on the panels business... LG India clocked a total business of about Rs 900 crore in 2018 in the East 1 (Bengal and NE) market and in the current year, overall we expect a 25-30 per cent growth," Regional Business Head Ajay Sharma said.

The company is also offering promotional schemes to push sales of panel TVs, he added.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)