PM Narendra Modi Launches 'Swacchata hi Sewa', Asks Indians To Shun Single-Use Plastic, Segregates Waste With Rag Pickers in Mathura (Watch Video)
PM Narendra Modi in Mathura. (Photo Credits: BJP4India)

Mathura, September 11: Prime Minister Narendra Modi on Wednesday launched the “Swacchata hi Sewa” programme from Mathura and was seen extending a helping hand to the rag pickers who segregate plastic from the garbage. The Prime Minister, while interacting with the women, also asked them about their financial condition and how they manage a make a livelihood out of their work. The Prime Minister launching the Swacchata hi Sewa programme comes days after the Central Government put a blanket ban on the single-use plastic. PM Narendra Modi Launches National Animal Disease Control Programme And ‘Swachhta Hi Seva’ in Mathura, Plays With Calf (Watch Video).

On his visit to Mathura, the Prime Minister was seen spending time with the livestock as Uttar Pradesh chief minister Yogi Adityanath looked on. The Prime Minister will also participate in the “Swacchata hi Sewa” programme in Mathura. Prime Minister Narendra Modi's Gifts to be Auctioned Online at From September 14-October 3, Know How to Bid.

The Prime Minister who was in Mathura for the inauguration of National Animal Disease Control Programme was seen sitting on a brown coloured crate with the women rag pickers and was separating plastic from a large heap of garbage to send out a clear message to the citizens to cut plastic use.

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Prime Minister Narendra Modi visited Mathura today, on Wednesday, to launch the National Animal Disease Control programme and the National Artificial Insemination Programme.

At the event, Modi also exchanged pleasantries with a couple of women rag pickers. On March 27, the Union Ministry of Environment, Forest and Climate Change amended the Plastic Waste Management Rules (2016).

As per the new law, manufacturers, suppliers, and sellers of plastic (and plastic products) across the country will now be required to phase out plastic made products within a span of two years. In order to spread the message in an innovative way, Union Health Minister Harsh Vardhan also launched an anthem as a part of a campaign to make India plastic-free by 2022.