Latest News | Adidas Unveils First Flagship Store in India
Get latest articles and stories on Latest News at LatestLY. German footwear and accessories major Adidas has unveiled its first flagship store in India at New Delhi.
New Delhi, Sep 15 (PTI) German footwear and accessories major Adidas has unveiled its first flagship store in India at New Delhi.
The 'Home of Possibilities' store is a blend of multiple digital touchpoints, sustainability zone and embodies the future of retail experience for consumers, the company said in a statement.
The Adidas' flagship store features 32 digital touchpoints which are powered by green energy offering consumers an innovative technological experience. The store encapsulates the use of advanced technology which includes immersive screens, digital plinths and ceiling screens to give customers a superior digital shopping experience, it added.
The store flooring is made with upcycled carbon tiles made of carbon collected from environmental pollution. It is the first LEED-certified adidas store in the country.
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"The Home of Possibilities is the best of our brand in an unrivaled way, that brings a global shopping experience under one roof.
"Our aim is to re-imagine the phygital experience through innovation, creativity, and design which further offers our consumers a unique shopping experience," Sunil Gupta, senior director (brand Adidas) India, said. HRS hrs
(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)