New Delhi, Apr 16 (PTI) Vedanta group firm Hindustan Zinc on Wednesday launched a digital logistics management system for procurement of zinc.

The platform 'Zinc Freight Bazaar' features live tracking, logistics planner, bidding tool and a host of affiliated logistics service partners.

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"This...initiative simplifies the logistics process, empowers customers, and enhances their experience with live tracking, a logistics planner, and a bidding tool, all integrated into a seamless platform," the company said in a statement.

This platform offers a streamlined, end-to-end digital solution that empowers business teams to procure critical metals with ease.

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"As India's economy continues to expand, the role of zinc in infrastructure development becomes increasingly vital. This platform will empower manufacturers with improved production planning while providing a unified solution for logistics management," Hindustan Zinc Ltd CEO Arun Misra said.

Hindustan Zinc Ltd is the world's largest integrated zinc producer and the third-largest silver producer.

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