Hyderabad, Oct 14 (PTI): Citibank India (Citi) and Mastercard On Wednesday jointly announced the launch of 'IKEA Family Credit Card by Citi' to make shopping at the Swedish furnishing company more affordable, convenient and rewarding.

This card provides instant in-store card bookings, direct payments via Bharat QR, accelerated reward points and attractive EMIs and will also offer reward points on all purchases with instant reward redemption at IKEA.

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The card is available to IKEA Family members at 'zero joining fee and zero annual fee' and can be used for purchases made on IKEAs online and offline stores, or anywhere in the world that accepts credit cards, a press release from IKEA said.

Speaking on the launch, Kavitha Rao, Country Commercial Manager at IKEA India said, "It is an important step for us to make home furnishing more affordable for our customers in India.

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It brings us closer to our vision of creating a better everyday life for the many people through our well designed, functional and affordable home furnishing products.

Through this initiative, we hope to make it possible for our customers to turn their dream homes into reality and enjoy their everyday life at home better with their families."

IKEA started its retail operations in India in August 2018 with its first store here.

In 2019 it started its online services in Mumbai, Hyderabad and Pune.

Over the next few years, the company aims to reach 100 million customers through the omni channel route, which will be a combination of online and offline stores, comprising multiple store formats.

"Mastercard is excited to partner with Citi and IKEA for the launch of IKEAs first co-branded card in India.

Over the last few years, co-branded cards have emerged as a way to generating loyalty of customers to the partner as well attracting new shoppers," Porush Singh, Division President, South Asia, Mastercard said,

"Our association with IKEA has grown from a pure banking relationship with the launch of IKEAs first store, to one of innovation and partnership that we expect will delight Ikea customers in India.

We will continue to partner with IKEA on their universal banking needs in India," Anand Chandrasekhar, Head of Global Subsidiaries Group in India, Citi said.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)