World News | Louis Vuitton Turns Seoul Bridge into Massive Runway

Seoul, Apr 29 (AP) Louis Vuitton transformed a bridge spanning the Han River into a massive runway for its latest collection on Saturday.

Models strutted down the Jamsugyo Bridge to music to showcase the luxury fashion house's pre-fall collection that included sunglasses, chunky black-and-white loafers and sandals as well as an assortment of large, colorful bags and smaller ones adorned with the label's logo.

Also Read | Earthquake in Somalia: Quake of Magnitude 4.7 Strikes Near Caluula.

The audience for Louis Vuitton's first South Korea show included a mix of K-pop stars including Taeyeon from Girls' Generation, members of Le Sserafim and Yeji from ITZY and celebrities like Chloë Grace Moretz, Jaden Smith and "Squid Game” director Hwang Dong-hyuk.

The show opened with a burst of traditional Korean music before the lighting changed and cast the bridge in an eerie blue.

Also Read | US: New Omicron Subvariant Becomes Second Dominant COVID-19 Strain in United States.

Global luxury brands have been keen recently to expand into South Korea with the rise of K-pop music and global interest in the country's film and television projects. (AP)

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)