New Delhi, Mar 11 (PTI) Fair trade regulator CCI on Friday decided not to proceed in a matter pertaining to Amazon Seller Services Pvt Ltd.

The regulator had taken suo moto cognisance of the matter after a report stated that "Amazon copied products and rigged search results to promote its own brands, documents show".

Also Read | Mumbai Shocker: Uber Driver Threatens To Kill Marathi Actor During Ride From Ghatkopar to Borivali.

It said the firm used the data related to individual sellers on the Amazon India marketplace to run "a systematic campaign of creating knockoffs and manipulating search results to boost its own product lines in India", the order noted.

Thereafter, the Competition Commission of India (CCI) asked the company submit certain documents.

Also Read | Huawei Nova 9 SE With 108MP Camera Launched; Check Price, Features & Specifications.

"The Commission, based on the submissions received by ASSPL on affidavit, wherein it has categorically denied the allegations contained in the Reuters report, has decided not to pursue this inquiry at this stage," the regulator said.

The regulator further said that if Amazon Seller's or any of its related entities' conduct is not found to be in consonance with the Competition Act, 2002, or if the submissions are found to be incorrect, then the order will not come in the way, in examining the conduct of the entity, either past, present or future. HRS hrs

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)